The Handbook of Global User Research – Robert M. Schumacher Tijdelijk Beschikbaar

Usability research is a global phenomenon. The world might be growing smaller, but that hasn’t prepared usability practitioners for working globally. Aspects of the testing process differ from culture to culture. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. Researchers have to know how to deal with differences in: Language, Culture, Design sense, Testing philosophies, Skill sets. These can be fo…