Rechtstreeks Van De Fabrikant Corporate Level Strategy: Theory and Applications – Olivier Furrer

The challenges faced by diversified corporations―firms that operate in more than one industry or market―have changed over the years. In this new edition, Olivier Furrer helps students of corporate strategy to consider the impact of critical changes in resources, businesses and headquarters roles on the firm’s ability for establishing and sustaining corporate advantage.
New to this edition are stimulating pedagogical features and additional material such as a new chapter on the theoretical foundations of mult…