Direct Verzonden Essentials of Intellectual Property: Law, Economics, and Strategy – Alexander I. Poltorak

The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, the Second Edition of this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and case law in intellectual property. Presents fundamentals of patents, trademarks, copyrights, trade secrets and other less-know forms of IP, such as regis…