Favoriet International Marketing. Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo – Michael R. Czinkota

International Marketing is aimed primarily at intermediate and advanced undergraduate and postgraduate students taking International Marketing modules. Due to its applied coverage, this book is also an excellent choice at MBA and post-experience levels. This book covers the entire range of international marketing topics, logically divided into four Parts: Part One outlines the core concepts of international marketing, and discuses the environmental forces which the international marketer has to consider. Pa…