Exclusieve Aanbieding Strategic Market Management – David A. Aaker

“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”
— Robert L. Joss, Dean of the Graduate School of Business, Stanford University
The Leading Authority — Now Revised!
Completely revised and updated, David Aaker’s authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers, competitors, market trends, and the b…